Keith B. Jones, Managing Principal & Partner
When Evan V. Jones founded Ace Parking in a small San Diego office in 1950, little did he know that his grandson would one day be the Managing Principal of the nation’s premier parking company with over 450 locations coast-to-coast.
That grandson is Keith B. Jones. The third executive with that surname, he is also the living embodiment of the Ace story and all that it stands for.
From the beginning, Ace was built on twin values. First, to deliver the highest standards of professionalism and service. Second, to maintain a San Diego tradition of neighbor helping neighbor – whatever it takes.
Anyone who knows Keith B. Jones will tell you that there is no better description of the man or the company he runs. In fact, this very ethic is the foundation of Ace Parking’s motto: Every Thank You Earned. Keith himself sets the example every day. Never averse to rolling up his sleeves, he’s been known to answer a client email at 3:00 am. He’s been seen in the ticket booth with a new hire. He’s even been the “mystery shopper” to make sure everything is as it should be.
Utterly approachable, Keith is just as comfortable in the employee lounge as he is in a Fortune 500 boardroom. Every Ace client has direct access to Keith, as does a newly-hired valet. He has unlimited time for the parking business, but also for several prominent boards and charity groups. And while he’s known as the steward of a growing company with over $350 million in annual revenue, he’s also known as a nice guy who believes in common decency, basic fairness, and treating everyone he meets with respect.
Now that you know about Keith B. Jones the person, here is a bit more about Keith B. Jones the accomplished executive.
A native San Diegan, Keith has been responsible for corporate vision and strategy, business development, finances, and operations for Ace Parking since 2004. Per his vision of bringing a cutting edge to Ace’s traditional values, Keith has successfully established Ace Parking as the industry’s leading innovator in technology and operations. At the same time, and despite a deep national recession, Keith has leveraged the company’s financial strength to drive steady expansion into new markets and regions across the nation. As a result of these key initiatives, Ace Parking is well positioned to meet the growing needs of our clients, and to lead the parking industry into a new era.
Keith belongs to many distinguished boards and charity organizations. These include the San Diego Regional Chamber of Commerce – executive committee member, Chairman of the Downtown San Diego Partnership, Father Joe’s Villages, and Gen Next. Keith is also a member of Young Presidents Organization (YPO), San Diego Rotary 33, the co-founder of Herb Klein Leadership Roundtable, The San Diego Police Foundation, Sharp Hospital Advisory, and a member of icPurple.
Prior to taking the helm of the family business, Keith attended New York University and earned a B.A. in philosophy, with a minor in business. But being a member of the Jones family, you could say his education in Parking Management began early in life at the kitchen table.
Keith B. Jones and his wife, Megan, live in La Jolla, California.